Affiliate
Marketing 101
You've
spent tons of time (and money) on your website and created a strong presence on
the web. Now you start to wonder when the site that you've poured your heart and
soul into is going to start paying off. Joining affiliate programs and selling
ad space is a great way to bring in some cash. The key is to run these programs
properly. Common
Mistakes
- All
too often people that are new to the web game think that they can throw together
a simple webpage that is light on content, put it up on a free server, place a
bunch of banner ads and pop-ups on it and the cash will just start pouring in.
This couldn't be further from the truth. Starting to advertise via affiliate programs
takes a lot of time, work, and experimentation. There is no easy formula to make
it work. If you come across a program making promises that seem far fetched, it
is probably a scam.
- When
first placing ads on their sites many people choose the programs with the highest
payouts. While a high payout is good, it is not the most important thing to look
for. You must also take into account click thru rates, click to lead conversion
ratios, and most importantly, whether or not the ad's target audience is the same
as that of your site.
- All
too often when people design their websites they do not reserve an exclusive space
that they plan to use for advertising. Do this beforehand! This way the ads will
look like they belong on the site and not just something that was simply added
as an afterthought.
- When
first starting out many people believe that more banners is better. It is far
more important to show one or two ads that convert well for you site than twenty
different ones that pollute your site.
- DO
NOT SPAM! Sending out mass unsolicited e-mails featuring your adds is one of the
quickest ways to get kicked from the program. Opt-in newsletters are acceptable
and convert very well if you have a strong e-mail base.
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